As AC/DC, once put it, “It’s a long way to the top if you wanna rock & roll.” Not so for Sheer Mag
, the Philadelphia power-soul riff factory who propelled themselves from DIY basements to headlining venue tours in just a few years. They aren’t seeking a spot on the music industry summit—just a sustainable future where they exercise full control over the band and and its music, from top to bottom.
Their unwavering independence is clear, from their self-distributed albums, to their raucous self-booked tours. That ethos is consistent with the band’s message: be yourself, against all odds. Tracks like “Nobody’s Baby” and “Suffer Me” subvert the casual misogyny often found in riff rock, swapping it out for a strong sense of identity and open-mindedness. “Keep me out of your fantasy,” bellows front person Tina Halladay on the latter “Can you give me that one luxury?”
Over the phone from her Point Breeze, Philadelphia apartment, Halladay acknowledges the subversive nature of their lyrics. “People like rock & roll,” explains Halladay, “but it didn’t always come from the best place.” Their debut self-released full-length album—Need To Feel Your Love, out last June—is about taking the power back. “It’s really cool to see people sing along to ‘Nobody’s Baby’ like they would ‘The Boys Are Back In Town,’” she says.
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