Pepsi has publicly apologized to Jenner and promised to remove the controversial ad.
Hours prior, the ad went viral and showed Jenner using a Pepsi can to bring peace to a protest.
The ad shows Jenner, 21, ditching her high-fashion photo shoot to join the masses and then appearing to bring an end to the protest by sharing a Pepsi with a police officer. When the officer drinks the Pepsi, the crowd erupts in applause. A description of the ad on Pepsi Global’s YouTube channel describes the commercial as “a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back.” (ABC News)
The ad immediately sparked widespread outrage from social media users over Pepsi’s bad taste in jacking the Black Lives Matter movement for profits.
— Charles M. Blow (@CharlesMBlow) April 5, 2017
how nice of Kendall Jenner to stop in the middle of her photo shoot to end social injustices by giving that cop a Pepsi MLK who? Rosa who?
— reggie (@1942bs) April 4, 2017
— Megan (@megan6786) April 5, 2017
I've been studying commercials for 30 years. Kendall's Pepsi ad is legitimately the worst one I've ever seen.
— Joseph Kahn (@JosephKahn) April 4, 2017
— Piers Morgan (@piersmorgan) April 4, 2017
No fan of Kendall Jenner,but it's not fair to blame her for the @pepsi ad.Blame the execs and the ad company that thought this was "woke af"
— Jessica Chobot (@JessicaChobot) April 5, 2017
This Pepsi ad is so unrealistic. Those protesters would have been Dr. Pepper Sprayed. https://t.co/oNjjtm6eFu
— Stephen Colbert (@StephenAtHome) April 5, 2017
can't believe Kendall Jenner just solved institutionalized racism and oppression by giving a cop a pepsi. Groundbreaking
— kels (@Kelsiekinss) April 4, 2017
— Taryn Finley (@_TARYNitUP) April 4, 2017
Pepsi initially came forward to defend its controversial ad.
A Pepsi spokesperson said in an emailed statement: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.” (CNBC)
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