Mixmag and Smirnoff are teaming up for their most ambitious collaboration yet — the 2017 Smirnoff Sound Collective.
Since its start in 2014, the Smirnoff Sound Collective has inspired a more inclusive world through electronic music. Launching this evening in Brooklyn, the 2017 mentorship program aims to bring up-and-coming artists from all genders, races, and genres together to provide them a platform for their music and message. A collection of accomplished artists and industry mentors from all walks of life, backgrounds, orientations, and identities will be performing and speaking as part of the year long series that seeks to take a stand against exclusivity and the lack of diversity in electronic music.
Tonight’s launch event from National Sawdust in Williamsburg, Brooklyn will include a live streamed performance from Gina Turner via Dancing Astronaut’s Facebook page.
The complete list of artists and mentors includes Amtrac, Autograf, Gina Turner, Julia Govor, Michael Brun, Bob Moses, Kevin Saunderson and many more.
Cakes Da Killa
Bob Moses, Artist
Carlos Correal, Music Director, Insomniac
Daouda Leonard and Rick Trainor of With You., Artists
Julia Willinger, Senior Vice President of A&R Records and Publishing at Mom + Pop Music
Katie Longmyer, Founder and CEO of Good Peoples
Kevin Saunderson, Artist
Nat Esten, Artist Manager, Milk & Honey
Olga Zegers, Former Music Director at ID&T
Roy Davis Jr., Artist
Toby Andrews, Head of Electronic Music Marketing Sony Music